Information Architecture (IA), Rebrand, User Research, Wireframing, UX/UI Design
Overview
I collaborated with a contracted Creative Director and the development team at SAI Digital to enhance the visual design and overall user experience of the O’Neal Comprehensive Cancer Center website. We solved for a variety of problems concerning unclear and unorganized navigation, inability of users to find key information with ease, creating a more guided and hand-holding experience.
Discovery
The discovery process of this project entailed looking at peer competitors, exploring the different audiences that utilized OCCC’s network and resources, and testing potential users of the new site.
The first set of deliverables that were presented to the client included the below:
Personas | User Testing Script Example | User Testing Results
Information Architecture, Wireframes, Moodboard Variations
In keeping with our promised timeline with the client, a second set of deliverables included the below:
Information Architecture | Wireframes | Moodboard Variations
Final UI Designs
The final UI designs were presented to the client in a way that they would understand the wide variety of options for components.
Rachel Molloy 